On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring prepaid cards, prepaid game cards, gift cards, stored-value cards, digital content, digital game codes, computer games, virtual social goods within games, video games, gaming accessories, game cards, prepaid purchase cards for use in redeeming merchandise, prepaid purchase cards for use in redeeming downloadable software, prepaid purchase cards for allowing users to transfer financial value online via retail computer networks, prepaid purchase cards for the online purchase of digital goods via the Internet, prepaid phone cards, prepaid long distance calling cards, prepaid airtime cards for mobile phones and wireless devices, prepaid SIM cards, and non-magnetically encoded prepaid cards for use in connection with telecommunication services