The mark consists of the design features of packaging for the goods, geometric designs, pictorial designs, color placement, and words as they appear in the mark as a whole. The shape of the snack food bag is not being claimed as a part of the mark and the dotted lines show the position or placement of the mark on the container. The mark consists of an overall orange background with a faint swirl design appearing therein; a red quadrilateral with a white border in which the wording "B BARCEL" appears in white; the wording "TAKIS" in yellow with a purple border and with a yellow and purple swirl dotting the "I" with orange flames emanating therefrom; a generally rectangular rounded shape appears in blue above said wording; a yellow banner with a black border appears beneath said wording in which the wording "XPLOSION" appears in red; beneath the wording appears the design of a broken piece of cheese in yellow, a pepper in red, rolled corn snacks in orange and flames in orange.