The mark consists of a white scalloped circle with a red arched banner centered at top that includes the words "GLUTEN FREE" in capital white block letters, beneath the top red arched banner is the word "GOURMET" centered in cursive red letters with a capital "G" and lower case "ourmet" beneath the word 'Gourmet' on center a dotted line with the word "THE" in all capital black letters beneath that and centered are the words "HALF-BAKED" in black block letters with a grey and white shadow, beneath "Half-Baked" on center is another dotted line and the centered words "BAKING COMPANY" in all capital black block letters, beneath "baking company" is a centered red heart and beneath the red heart is another red banner, beneath the red banner is the white of the scalloped circle. The black square in the background represents background and is not a part of the mark.