The mark consists of the word "LAGUNITAS" in red in the first line inside the square, SAY "LAH GOO KNEE TUSS" in the line below "LAGUNITAS," the word DAYTIME in green underneath the aforesaid line SAY "LAH GOO KNEE TUSS," the words "FRACTIONAL IPA" in black on one line and the words "(is that ridiculous or what..?!)" below "FRACTIONAL IPA" the words "A Dry-Hopped Ale with an O.G. of 1.042, 54,20 I.B.U. and just 4.65% Alcohol by Vol." below "DAY" and "ALE" below "TIME." A brown and white dog's head with a brown collar and a brown ear on the right side and the left eye encircled with black shading next to the word "ALE" and under the "ME" in "TIME". The words "Brewed, Bottled, Capped, and Labeled by" below "ALE" and to the left of the dog's head and "The Lagunitas Brewing Co. Petaluma, Calif." below the aforesaid line and appearing as the last line inside the square. Green holly on the bottom right and left side corners of the square with a black solid line bordering the square and a red line (squared) inside the black solid line surrounding the words. And the phrase "Have you been jonesing for something more primal and less evolved? If so, Fire" starting upwardly along the left border and the phrase "is the element for you. Air, Water, and Earth are of no use. There is a freedom in burning down the" along the top border of the square and a phrase starting downwardly on the right border with the words "house of fixed expectations and it confers an undeniable lightness to being.".