The mark consists of the word "SUSTAINAPAK" appearing in block letters in a rectangular box. Lines inside the letters run at a slight angle from the lower left toward the upper right. The ends of the box are indented, with the right side of the box being thinner and not quite connecting with the upper and lower portion of the box. A compass in two concentric circles appears behind the box, with the box covering the middle of the compass and the middle of the circles. The left half of each compass point is shaded with lines. The words "SUSTENANCE FOR A" appear above the compass and follow the upper arc of the circle. The words "PRIMAL LIFESTYLE" appear below the compass and follow the bottom arc of the circle. Three mountains appear along the top of the box to the left of the compass, with shading lines along the left part of each mountain. Waves appear along the top of the box to the right of the compass, with lines running from the lower left towards of the upper right within the waves.