The mark consists of a three-dimensional configuration of a bottle with raised vertical ribs around the shoulder of the bottle below the bottle neck and a concave, elongated, oval depression on both the left-hand and right-hand sides of the bottle. The stylized word "SOUTHERN" is embossed vertically from bottom to top on the elongated, oval depression on the left-hand side of the bottle, while the stylized word "COMFORT" is embossed vertically from top to bottom on the elongated, oval depression on the right-hand side of the bottle. The lines depicting a shield shaped label is placed in the middle of the front of the bottle. The wording "M.W. HERON" is embossed horizontally across the front lower side of the bottle in a script font. And beneath that at the bottom of the bottle is a rectangular border shaped label with a curve in the top. The shape of the bottle is depicted in broken lines and is not part of the mark but serves only to show the position or placement of the mark.