The mark consists of the design of a man wearing an orange hat outlined in black with blue trim also outlined in black and holding a dark green rectangular shape in his hand that is a fanciful representation of a sheet of seaweed. The seaweed sheet is outlined in black and accented with white dots. The design of the man is superimposed over a yellow seal with a brown border with a red ribbon appearing over the bottom of the seal. The man has beige skin, black irises and eyebrows, white sclera outlined in black, and a brown nose. There are beige accents on his checks, and his mouth appears in black, and then in red on the inside. The man is wearing a traditional Korean costume with a red bow tie at his neck that is outlined in black and has black accents. The sleeves of his garment are in blue with a red trim, and his vest is in black. The man and his clothing are all outlined in black.