Marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; On-line retail store services featuring a wide variety of consumer goods of others; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; On-line retail store services featuring sustainable products; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Promoting and showcasing the goods of others in the field of sustainable products by means of an on-line shopping site with links to the retail advertisements of others