The mark consists of Black Cartoon Goat with white eyes and white muzzle; to left of the goat is with a red rectangular speech bubble to the left with the words, San Francisco's, in black, with all capital letters centered in the bubble; the words, SOURDOUGH PIZZA, centered on the next line, under San Francisco's; and the words, since 1975, in lowercase black letters centered under the words SOURDOUGH PIZZA; with stylized Goat Hill Pizza in black lettering, under the speech bubble and level with the chest of goat (Standard Characters, mark.jpg) The literal element of the mark consists of Black Cartoon Cow with white eyes and white muzzle to the right of the mark with a red rectangular speech bubble to the left with the words San Francisco's in black, with all capital letters SOURDOUGH PIZZA on the next line and with lowercase since 1975 below that; with stylized Goat Hill Pizza under the box and level with the chest of the goat.