Providing on-line, non-downloadable web hosting software for use by brand owners and other advertisers to create advertising and marketing campaigns, sponsor products and services, provide coupons and redemptions, and reach targeted audiences and engage with consumers; providing a website featuring technology which enables brand owners and other advertisers to create advertising and marketing campaigns, sponsor products and services, provide coupons and redemptions, and reach targeted audiences and engage with consumers; Providing on-line, non-downloadable web hosting software for use by merchants to create marketing campaigns, co-sponsor offers for products and services, and engage with consumers; providing a website featuring technology which enables merchants to create marketing campaigns, co-sponsor offers for products and services, and engage with consumers; providing a website featuring technology that enables users to access real-time data in the nature of statistical and visual representations of consumer choices, preferences, and predictive indicators of aspirational products and services defined in a cloud computing platform