The mark consists of a steer design in red with a dark reddish black shadowing above the words "JACK LINK'S" in white and grey shadowed letters with red trim over a vertical rectangular design with decorative boarders with a black background and a red interior boarder with the edges of the rectangular design in a shadowing grey; the word "TURKEY" in stylized form in white above of the word "JERKY" in dark green above the words "MADE WITH WHITE MEAT TURKEY BREAST" over a green banner with a curving top and bottom that narrows towards the center with a green line bordering the top of the banner and a green line bordering the bottom of the banner with the word "ORIGINAL" in black over a slightly arched tan rectangle appearing in a wood pattern above a half hexagon clear panel with a white boarder; over the bottom right corner of the hexagon; a seal design showing a "JACK LINK" signature in white and grey with a grey outline; the seal design is made up of three circles, the two outer circles in grey and the inner circle in grey; the two inner circles have thin spacing between them; and between the second circle and the outer circle are the words "FAMILY QUALITY GUARANTEE" over the top half of the circle with the words "SINCE 1885" on the bottom half of the circle all with a white background.