The mark consists of the design of the head and horns of a steer in red with a dark reddish black shadowing above the stylized wording "JACK LINK'S" in white and grey shadowed letters with red trim above the stylized wording "MEAT SNACKS" in red lettering, all over vertical rectangular design with decorative borders with black background and a red interior border with the edges of the rectangular design in a shadowing grey. Beneath appear the stylized wording "TENDER BITES" in black lettering above a red line with fading edges with a banner background that tapers towards the middle and widens at the ends of the banner with a thin yellow border line at the top and bottom; the yellow banner includes the design element of fire comprised of orange splashes emanating from the top of the banner downward. Below the yellow line is the stylized wording "TERIYAKI BEEF STEAK" in black lettering over a smaller yellow banner with splashes of darker yellow within the yellow banner on either edge of the wording; in the corner are images of a pile of cubed pieces of steak in the color red in the lower right corner all over a red background and a thin black border on either side of the design.