The mark consists of product packaging with a steer design in red with a dark reddish black shadowing above the words "JACK LINK'S" in white and grey shadowed letters with red trim over a vertical rectangular design with decorative boarders with a black background and a red interior boarder with the edges of the rectangular design in a shadowing grey; the word "ORIGINAL" in black above the words "BEEF JERKY" in red above black lines with tapered edges on the left and right above the words "SLOW COOKED AND HARDWOOD SMOKED" in black over a tan shaded banner appearing in a pattern of wood with curving top and bottom edges that narrow towards the center with a light tan boarder just below the top edge of the tan banner appearing in a pattern of wood with a light tan line just above the bottom edge of the tan boarder above a half hexagon shaped clear panel with a seal design in the bottom right corner showing a "JACK LINK" signature in white and grey with a black outline over a seal design consisting of two outer circles and two inner circles with the words "FAMILY QUALITY GUARANTEE" over the top half of the circle and the words "SINCE 1885" on the bottom half of the circle all with a red background and a thin black boarder on either side of the design. The broken lines depicting a half hexagon-shaped clear panel indicate placement of the mark on the goods and are not claimed as part of the mark.