The mark consists of a stylized "S" with the top of the "S" connected to a thinner curved line going down and behind the "S" into a closed circle. The bottom of the stylized "S" goes into a triangular shape pointing towards the left of the mark. Beneath the stylized "S" is the word "Sterling" in large bold print. The base of the left pointing triangular shape at the bottom of stylized "S" touches the "l" in "Sterling" and the point of the triangular shape hovers almost on top of the "t" in "Sterling'. The word "DENTAL" in capital letters sits directly beneath the letters ling in the word "Sterling" but is in a smaller sized font.