Mobile social software application for activity updates, shared contacts, and contextual messaging; downloadable computer software for providing mobile and portable contact relationship management solutions for use in individual and group calendaring, activity scheduling, report generating and database searching via smartphones, mobile phones, and all other portable and desktop computer application; computer software applications to enable transmission, access, organization, and management of text messaging, instant messaging, text, weblinks, digital images, photographs and via mobile phones, cellular phones, smartphones and mobile hand held devices; downloadable software in the nature of a mobile application for managing social network interaction; computer software to enable uploading, downloading, accessing, posting, displaying, linking, sharing or otherwise providing electronic media or information via mobile phones, cellular phones, smartphones and mobile hand held devices; computer database management software for use in personalizing and targeting the content of electronic communications; computer application software for use on mobile and cellular phones, namely, software for contact relationship management; mobile social software application for creating directories of personal and business contacts and information necessary to manage relationships with those contacts