Marketing consulting; marketing research services; advertising consultation; media planning and media buying, namely, purchasing advertising on electronic media; media optimization services, namely, promoting the goods and services of others by optimizing the placement of advertisements to targeted audiences; advertising consulting services, namely, determining and selecting targeted audiences to receive messages and advertisements that will effectively appeal to and engage the target audience for particular businesses; providing consulting services in the field of buying media, namely, purchasing advertising on electronic media; consumer marketing research services, namely, gathering and analyzing data relating to consumer and website visitor behavior and creating audience profiles for business purposes; providing a database featuring consumer research data and consumer profiling information in the field of media buying, namely, purchasing advertising on electronic media; providing marketing consultation services and databases for audience segmentation data in the nature of audience profiles, and providing reports in connection therewith for business purposes; marketing services, namely, tracking and analysis of direct response media buys, namely, purchasing advertising on electronic media