Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services

Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network; Providing cash and other rebates for credit card use as part of a customer loyalty program