The mark consists of the stylized word Shake centered above the words The Ground. The letter t of the word "The" is lower case. The letter G of the word "Ground" is upper case and the remaining letters are all lower case. The letter S of the stylized word Shake is upper case and the remaining letters are all lower case. The letters S and e of the stylized word Shake lean towards the left. The letter h leans towards the right. The leaning letter h abuts both the letter S and the letter a. All of the letters of the stylized word Shake consist of a plurality of disconnected sections such that the parts of the letter are not contiguous. All of the disconnected parts forming each letter in the stylized word SHAKE are beveled to give the illusion that the stylized letter is jutting from the background in 3D. The words "the" and "Ground" are adjoined and not separated by a space. A horizontal line extends outwardly from the base of the stem of the lower letter case letter t to a distance slightly beyond the letter S of the stylized word Shake and a second horizontal line extends outwardly from the base of the stem of the lower case letter d to a distance slightly beyond the letter e of the stylized word Shake.