providing information on pharmaceuticals and pharmaceutical benefit programs namely sample programs, patient assistance programs and patient benefit programs; facilitating consumer benefits, samples and re-imbursement services for over the counter, non-prescription products; providing a website with personal pharmaceutical usage tracking, pharmaceutical brand tracking, and pharmacy usage tracking and other consumer loyalty and adherence information; providing reporting services to participating plan sponsors namely information regarding transactions, benefits and product usage; providing pharmaceutical benefits and choice cards; facilitating pharmaceutical benefits, supplementary coverage, and re-imbursement services