The English translation of "Vape" in the mark is essentially non-existent, whereas "Vape" is not a formal English word. Rather, it is an urban slang-term used in the United States that amounts to an abbreviation of the actual English word "Vapor" and all of its forms (ie: "Vaporizer," "Vaporize," "Vaporization", etc.). Though "Vape" is an informal slang-term and "Vapor" is a formal English word, the two phrases are, nevertheless, equal in their intended meanings--both carrying the definitions of the English word "Vapor" and those that distinguish the word's alternative forms depending on when and how "Vape" is used at a given moment.