Advertising agencies specializing in delivery of user specific advertising content, combined with real-time identification, recognition and analysis of user in game behavioral trends within social, mobile and web games and apps, and optimization of advertising content and timing of delivery as per each user?s optimal mindset and preference.; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through cross-platform in-game and in-app advertising software solutions for social, mobile and web apps and games; Advertising services, namely, cost-per-action on-line advertising; Advertising, marketing, and promoting the goods and services of others via cross-platform in-game and in-app advertising software solutions based on an in-game behavioral recognition algorithm, enabling the optimization of content, delivery and timing of delivery of advertisements within social, mobile and web apps and games.; Advertising, promotion, and marketing services in the nature of user profiling and machine-learning identification of user mindset, engagement depth, and available demographics for the delivery of advertisements within social, mobile and web apps and games, to provide each user with the most relevant content at a mindset and timing he/she is most receptive to receive the advertisement for brand advertisers, advertising agencies, game and app developers and publishers.; Analysis of advertising response