The mark consists of a pink incomplete oval with pink hearts at each end, with the term "MAUI, COOKIES AND THE PURSUIT OF HAPPINESS" in black letters forming the bottom perimeter of the oval. Inside the oval is a brown and black cookie shaped like a "C" and acting as the "C" in the term "THE MAUI COOKIE LADY", where "THE MAUI" and "LADY" is in pink lettering, and "OOKIE" is in black lettering with a pink heart dotting the "i". To the right is a girl with a pink flower in brown hair, a pink shirt, beige skin and a black and white apron holding a pink and white tray of black and brown cookies.