The mark consists of a yellow rectangular block with a red outline and a thin pink inner outline with the word "BUCHE'S" in red at the top of the block between two short white horizontal lines on each side, above the word "BARGAIN" in red with white and pink shadowing, above the word "Butcher" in red. At the top middle of the block is a circle outlined in red and filled with yellow, containing an image of the bust of a man with a white apron and shirt, a red suit jacket and tie, red rimmed glasses, with his face lightly shaded in red. On the left and right sides of the circle is a white banner, outlined in red, with the words "BEST PRICE" in red to the left and the word "GUARANTEED" in red to the right. At the bottom of the yellow block is an image of white bull horns, outlined in red, with "SINCE 1905" written in white in the middle on a pink background.