The mark consists of a black stylized heart drawing designed to look like a cut diamond with a small turquoise triangle representing one of the facets above the black stylized word LOVE where the L is crossed by two vertical lines, the V is inverted and the E is comprised of three stacked vertical lines to the left of a gray ampersand to the left of the stylized black word STITCHES where the S is backward, the Ts are crossed by vertical lines, the C is backwards and encircles a black dot, the E is comprised of three stacked vertical lines and the S is backwards all above the gray word BOUTIQUE in smaller type.