Computer application software for mobile phones, namely, software for data analytics, push marketing, and text alerts; computer application software for electronic devices such as wristbands, ankle bands, and watches, namely, software for GPS tracking, mapping and location services; computer hardware and software system for tracking people, objects and pets using GPS data on a device on the tracked people, objects and pets; computer software for application and database integration; computer software for controlling and managing access server applications; computer software that provides web-based access to applications and services through a web operating system or portal interface; computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; downloadable mobile applications for mobile phones, tablets and computers for tracking people, objects and pets using GPS data on a device on the tracked people, objects; downloadable software in the nature of a mobile application for GPS tracking, mapping, location services, data analytics, push marketing, and text alerts; electronic devices for animal locating and tracking programmed to use global positioning systems (GPS) and cellular communications; global positioning system (GPS); global positioning system (GPS) consisting of computers, computer software, transmitters, receivers, and network interface devices; GPS data logger for recording trips and classifying them into different accounts; GPS navigation device; GPS tracking device to be worn on the wrist of an athlete during endurance events; GPS tracking devices