The mark consists of three concentric ovals. The outer oval is orange and the middle oval is green. The inner oval is colored to represent the sky and sea, with the top of the inner oval being blue, the middle of the inner oval being white and the bottom of the inner oval being teal. In the middle of the oval are two green palm trees. Below the palm trees is the wording "ITALIAN JUICE BAR" with the "IT" and half of the first "A" in green, the other half of the "A" and the "LI" and half of the second "A" in white, and the other half of the second "A" and the "N" in red. The top half of the word "JUICE" is yellow, with the bottom half being white and orange. "JUICE" is outlined in green and white. The word "BAR" is orange, outlined in brown and white. To the right of the wording is an orange pineapple with brown shading and green leaves with a blue straw sticking out of it. The background of the mark is white, and is not claimed as a feature of the mark.