The mark consists of the black word "Kilwins" in a stylized font above the letters that form the word "CELEBRATION" each in a colored rectangle above the black words "Ice Cream Cakes" in a stylized font with three starbursts, one to the left and of the word "Ice", one to the right of the word "Kilwins" and the third to the right and slightly intersecting with the "N" in "CELEBRATION". The colored rectangles each contain an exterior colored border outside of a white border outside of the colored rectangle that contains a white letter from the word "CELEBRATION". The "C" is within a green rectangle. The "E" is within an orange rectangle. The "L" is within a yellow rectangle. The next "E" is within a blue rectangle. The "B" is within a pink rectangle. The "R" is within a green rectangle. The "A" is within an orange rectangle. The "T" is within a yellow rectangle. The "I" is within a blue rectangle with a white circle on top of the "I". The "O" is within a pink rectangle. The "N" is within a green rectangle. The black starbursts each have eight-rays, a white circle for a center and have black circles for tips of four of the longer rays of the starburst; the other four rays are shorter and end in points.