Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; none of the foregoing being in relation to the aviation industry, including but not limited to the certification, marketing and sale of airplanes or the provision of support services to the aviation industry; and none of the foregoing being in relation to credit cards, debit cards, payment cards, automatic teller machines (ATMs), point of sale payment terminals, electronic funds and currency transfer services, and computer hardware and software for carrying out the aforementioned services