The mark consists of the stylized text "THE LASH extension" in Futura text, where the word "THE" (of "THE LASH extension") is capitalized and 1/4 of the size of the word "LASH" and is placed in between the "L" and "A" of the word "LASH". The word "LASH" is capitalized and kerned tight. The "L" is extended slightly to connect with the "A". Under the word "LASH", the word "extension" is placed equal in length to the word "LASH" in lower case. The "x" and "t" in the word "extension" are connected because the tisten of the cross of the "t"'s right side has been extended to join with the "x". The entire logo fits in a rectangle.