The mark consists of a picture of an oval, outlined in blue on it's side. There is a slight shading under the right side (when looking at it) and bottom of the oval. Above the oval written in blue is "MOUNTAIN SUNRISE", all letters capitalized, with a stylized "M" and "S". Below the oval in blue is "FEED CO.", all letters capitalized. On either side of "Feed Co." is a small blue leaf-like line design. Inside the oval is a yellow sun rising above a blue mountain horizon. The sky has alternating yellow and blue stripes. The yellow lines are radiating from the sun which is slightly off-set to the left. The blue stripes grow darker as they move further from the sun. Under the blue mountain horizon is a green field, with stripes of lighter and darker green alternating. The lighter green grows slightly darker as it moves away from the sun. A virtual lens flare appears on a dark green row near the left edge of the oval. The color white appears in the background of the drawing.