HARDWARE AND SOFTWARE FOR MAKING AND PROCESSING PAYMENT TRANSACTIONS WITH CREDIT CARDS, DEBIT CARDS, GIFT CARDS, CASH, AND OTHER PAYMENT FORMS; FINANCIAL SOFTWARE AND ACCESSORIES, NAMELY, CARD READERS, POINT OF SALE TERMINALS, HARDWARE AND SOFTWARE, ALL FOR ACCEPTING, EFFECTING, ENABLING, FACILITATING, PROCESSING, OPERATING AND MANAGING PAYMENT TRANSACTIONS ON MOBILE DEVICES, CASH REGISTERS, AND OTHER POINT OF SALE SYSTEMS; ANALYTIC TOOLS, NAMELY, SOFTWARE FOR PAYMENT PROCESSING AND TRACKING; COMPUTER SOFTWARE FOR BUSINESSES, NAMELY, SOFTWARE FOR USE IN ENABLING, OPERATING, AND MANAGING CUSTOMER RELATIONS AND LOYALTY PROGRAMS

ONLINE AND MOBILE MARKETING SERVICES; ADVERTISING AND MARKETING THE PRODUCTS AND SERVICES OF OTHERS VIA MOBILE ELECTRONIC DEVICES; MANAGING AND TRACKING CREDIT CARD, DEBIT CARD, GIFT CARD, PRE-PAID CARD, DEFERRED PAYMENT CARD, CASH AND OTHER FORMS OF PAYMENT TRANSACTIONS FOR BUSINESS PURPOSES; PROVIDING AN ONLINE SEARCHABLE DATABASE FEATURING MERCHANT INFORMATION AND INFORMATION REGARDING THE PRODUCTS AND SERVICES OF OTHERS; ISSUING AND PROVIDING RECEIPTS FOR ELECTRONIC PAYMENTS AND PAYMENT TRANSACTIONS; ADVERTISING AND PROMOTING THE PRODUCTS AND SERVICES OF OTHERS THROUGH SPECIALTY OFFERS AND PROMOTIONS; ADVERTISING AND PROMOTING THE PRODUCTS AND SERVICES OF OTHERS BY MAKING RECOMMENDATIONS TO CONSUMERS REGARDING THE PRODUCTS AND SERVICES OF OTHERS THAT MIGHT BEST MEET THEIR NEEDS BASED ON THE CONSUMER'S PAST BUYING OR SHOPPING BEHAVIOR; ADVERTISING AND PROMOTIONAL SERVICES, NAMELY, PROMOTING THE GIFT CARDS, PREPAID CARDS, GIFT CERTIFICATES, REWARDS, COUPONS, DISCOUNTS AND SPECIAL OFFERS OF OTHERS; PROVIDING ALERTS AND NOTIFICATIONS REGARDING THE PRODUCTS AND SERVICES OF OTHERS, AND REGARDING REWARDS, COUPONS, DISCOUNTS, OFFERS AND UNIQUE PURCHASING OPPORTUNITIES; PROVIDING A WEB-BASED SYSTEM AND ONLINE PORTALS IN THE FIELD OF CONSUMER-TO-BUSINESS COMMERCE FOR CONSUMERS TO ENTER, MANAGE AND MODIFY THEIR CONSUMER PREFERENCE INFORMATION FOR USE BY MERCHANTS TO CREATE AND MANAGE OFFERS FOR DELIVERY TO CONSUMERS; OPERATING AND MANAGING CUSTOMER RELATIONS AND LOYALTY PROGRAMS; BUSINESS MANAGEMENT RELATING TO BUSINESS OPTIMIZATION; BUSINESS INFORMATION MANAGEMENT, NAMELY, ELECTRONIC REPORTING OF BUSINESS INFORMATION, BUSINESS ANALYTICS, NAMELY, INFORMATION AND ANALYTICS REGARDING THE SALE OF PRODUCTS AND SERVICES OF OTHERS, AND REGARDING THE AUTHENTICATING, PROCESSING AND MANAGEMENT OF MOBILE PAYMENTS; PREPARATION OF BUSINESS REPORTS; PREPARING REPORTS FOR OTHERS REGARDING THE SALE OF PRODUCTS AND SERVICES OF OTHERS; MONITORING SERVICES FOR BUSINESS PURPOSES TO ASCERTAIN THE GEOGRAPHIC LOCATIONS OF USERS OF MOBILE PAYMENT DEVICES AND SOFTWARE; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH SEARCH ENGINE REFERRAL TRAFFIC ANALYSIS AND REPORTING; SHOPPING FACILITATION SERVICES, NAMELY, PROVIDING AN ONLINE COMPARISON-SHOPPING SEARCH ENGINE FOR OBTAINING PURCHASING INFORMATION

PROVIDING ELECTRONIC TRANSMISSION OF PAYMENT TRANSACTIONS AND RELATED INFORMATION, MERCHANT-CUSTOMER COMMUNICATIONS, AND ADVERTISING AND PROMOTIONAL MATERIALS; PROVIDING ELECTRONIC TRANSMISSION OF FINANCIAL AND BUSINESS INFORMATION BETWEEN AND AMONG CUSTOMERS AND BUSINESSES

PROVIDING TEMPORARY USE OF ON-LINE NON-DOWNLOADABLE COMPUTER SOFTWARE FOR PAYMENT PROCESSING AND TRACKING; PROVIDING TEMPORARY USE OF ON-LINE NON-DOWNLOADABLE COMPUTER SOFTWARE FOR BUSINESSES, NAMELY, SOFTWARE FOR USE IN ENABLING, FACILITATING, OPERATING, AND MANAGING CUSTOMER RELATIONS AND LOYALTY PROGRAMS; PROVIDING TEMPORARY USE OF ON-LINE NON-DOWNLOADABLE COMPUTER SOFTWARE FOR USE IN PAYMENT PROCESSING, AND FOR OPERATING AND MANAGING CUSTOMER RELATIONS AND LOYALTY PROGRAMS AND FOR BUSINESS OPTIMIZATION PLANNING AND ADMINISTRATION