Providing technology consulting services in the field of mobile site and website optimization, design, functionality and operability, namely, improving the operability, usability, efficiency and ease of use of mobile sites and websites; Providing technology consulting services in the field of adapting content, features and functionality of mobile sites, websites, web services and applications of others in order to make them accessible via mobile devices and applications, multimedia devices, kiosks, electronic writing tablets and social media platforms and websites; Technology platform provider, namely, platform as a service (PAAS), application service provider (ASP) and provider of software-as-a-service (SAAS), in each case featuring software for use in implementing and displaying content, features and functionality of mobile sites, websites, web services and applications of others via mobile devices and applications, multimedia devices, kiosks, electronic writing tablets and social media platforms and websites, and featuring software for adapting content, features and functionality of mobile sites, websites, web services and applications of others in order to make them accessible via mobile devices and applications, multimedia devices, kiosks, electronic writing tablets and social media platforms and websites, and featuring software for integrating mobile sites, websites, web services and applications of others with social media platforms and websites, and for optimizing mobile site and website accessibility and navigation via mobile devices and applications, multimedia devices, kiosks, electronic writing tablets and social media platforms and websites; Mobile site and web services development for others, namely, development of mobile sites, and development of web services in the nature of implementing web and database applications, that are accessible via mobile devices and applications, multimedia devices, kiosks, electronic writing tablets and social media platforms and websites; Software development for others, namely, development of native software applications for multimedia devices, kiosks, electronic writing tablets, social media platforms and mobile phones; all of the foregoing shall expressly not include services and software related to the delivery of health care, health insurance, or life insurance services