Advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotional services related to all industries for the purpose of facilitating networking and socializing opportunities for business purposes; Business consulting service that provides transformational strategies to companies wishing to move towards sustainability and socially responsible business practices, provided mainly to the consumer products industry; Computer services, namely, providing consumer information in the field of animals and pets relating to pet products, pet treats and pet toys; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Operating on-line marketplaces for sellers and buyers of goods and/or services; Providing a web-based system and online portals in the field of consumer-to-business commerce for consumers to enter, manage and modify their consumer preference information for use by merchants to create and manage offers for delivery to consumers; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing a website featuring information for consumers in the field of pet food, pet treats and pet toys for particular pet breeds; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Providing business information in the field of social media; Providing marketing consulting in the field of social media; Providing on-line web directory services featuring hyperlinks to the websites of pet industry related businesses; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions