Computer hardware and computer software for making and processing payment transactions with credit cards, debit cards, gift cards, cash, pre-paid and reloadable cards, bitcoin, and other mobile payment forms; financial software and accessories, namely, card readers, point of sale terminals, computer hardware and computer software, all for accepting, effecting, enabling, facilitating, processing, operating and managing payment transactions on mobile devices, cash registers, and other point of sale systems; Analytic tools, namely, computer software for payment processing and tracking; computer software for businesses, namely, software for use in enabling, operating, and managing customer relations and loyalty programs; computer software for checking insurance eligibility, co-pays, and take payments; computer software for use in customer relationship management; computer peripheral devices; computer software for wireless content delivery; devices for wireless radio transmission; wireless POS, namely, point of sale devices; computer software for linking payment cards, namely, credit, debit and prepaid cards with rewards program