The mark consists of a black rectangle, with white, stacked text of "THE WICHITA" on one line over "LUXURY COLLECTION" on the bottom line. The text is white on the black background, and a white line separates the top line of text from the bottom. The top line is in normal sentence case, while the lower line is all capitalized. The text takes up roughly the right most 4/5 of the mark. On the left, taking up roughly 1/5 of the mark, is a white box set into the black rectangle of the mark. A stylized "S" is imposed over the white box, and the "S" extends slightly outside of the bounds of the black rectangle on the top, left, and bottom sides. The stylized "S" resembles tire marks left on the road, and is gray in color.