The mark consists of stylized capital letter "S" and capital letter "O" which are listed in black font with each letter followed by a period to spell the word "S.O." The capital letters "W," "H" and "T" are in stylized black font followed by a black exclamation point. The letter "A" is drawn in black as the bottom of a person's body to resemble legs while the top of the letter "A" is separated by white spaces and reversed on top of the person's body in the color red to resemble arms extended in the air. Between the arms of the person's upper body is a black circle to resemble a person's head without any identifiable features. Underneath the word "What" is a black line broken by text in red which reads, "SO NOW WHAT" and that text is followed by a red question mark. The words, "SO" and "WHAT" are in red lowercase letters while the word "NOW" is listed in all capital red letters. The black foot of the letter "A" extends into the black line following the question mark in the text "SO NOW WHAT?" and is longer than the leg on the left. The white background indicates placement and is not part of the mark.