Advertising services; business research and surveys; business management; business administration; organization, management and operation of incentive, reward or loyalty programs and other promotional schemes to promote the sale of health and fitness products; promoting the sale of goods and services of others by awarding points or rewards for purchases, membership or participation; Conducting business incentive award programs, namely, awards to promote healthy lifestyle choices by employees to increase productivity and lower health care costs; consultancy services to do with health and wellness programs, namely, providing assistance, fitness evaluation and consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs; providing office functions

Insurance, namely, insurance underwriting in the field of life and health, insurance claims processing, insurance consultancy, insurance information; issuance of health insurance; healthcare financing services; issuing of tokens of value for incentive, reward or loyalty schemes; information and consultancy services for the foregoing insurance services and health insurance services

Medical services; healthcare and wellness services, namely, wellness programs; health and wellness surveys, namely, conducting medical physical evaluations; provision of information relating to health and medical matters; health and wellness consultation services; healthcare services relating to healthy lifestyle choices, exercise and nutrition; medical testing services, namely, health and fitness assessment services; health counselling services and all other healthcare services included in the class; providing information, news and commentary in the fields of health, wellness and nutrition, including via a website