The mark consists of the words "Blue Moon" in stylized writing in the colors light gray and dark gray, beneath a white line separating the term from "Zaini 1913" in stylized writing in the colors light gray and dark gray, with the bottom of the letter "Z" extending in a wavy line of varying thickness from left to right, all inside an oval in the colors light gray and dark gray, all on a dark blue background with fanciful representations of stars in light blue and white, and three larger concentric circles with medium blue on the outside, light blue next and a white center in the upper right corner; a medium blue background in the middle of the mark containing the following words in white: "Milk chocolate pralines with hazelnut cream & a whole hazelnut", above a white line on top of fanciful images of chocolate and nuts in the colors light brown, dark brown, and tan, with a green leaf emanating from the top, all on a background with fanciful representations of stars in light blue and white, with the following words in white in the lower left corner: "Fine Italian chocolate Individually wrapped".