The mark consists of the words "Archetypes my storyline" in black lettering with "my storyline" on the second line below "Archetypes". To the right of "my storyline" is a row of circular graphic designs in this order left to right: a yellow circle containing a white circular swirl; an orange circle containing a white image of a man running; a red circle containing a white flame; a pink circle containing the outline of a white heart; a purple circle containing a ring of white lines extending from the center of the circle; a dark purple circle containing a white crown; a light purple circle containing the outline of a white star; a blue circle containing a middle white circle with lines and dots extending outward from the middle circle; a dark blue circle containing a thin white ring and a center white circle containing four small blue circles; a light blue circle containing an eight point white star with an outer white circle with four points evenly spaced about the circle; a green circle containing a white peace symbol; a dark green and white broken circle containing five broken dark green and white circles with a dark green circle in the center. A line is positioned directly above the row of circular graphic designs which progressively changes colors to correspond with the color of the circular graphic design directly below the line. The line colors from left to right are yellow, orange, red, pink, purple dark purple, light purple, blue, dark blue, light blue, green and dark green.