The mark consists of a cartoonish character that appears as the head of a chicken. The chicken's head and neck are white with dark brown and white eyes, brown eye brow and brown outlining. The chicken's beak is light brown with a dark brown outline and white coloration around the front part of the beak. To the left lower side of the beak appears an orange wattle outlined in dark brown and atop its head appears a comb in two shades of orange, which is outlined in dark brown. Behind the chicken appears a filled-in orange round figure obstructed by the chicken's head. Below the chicken figure appears a horizontal dark brown line. Below the dark brown line appears the term "PUDGIE'S" in all capital stylized letters in the color dark brown. Below "PUDGIE'S" is the term "NAKED" which appears in a larger font in all capital stylized letters in the color orange. Below the term "NAKED" is the term "CHICKEN" in all capital brown stylized letters. Below the term "CHICKEN" is the term "CO." in all capital orange letters centered between two brown arrows facing inward toward the term "CO." At the bottom of the design appears the terms "WHY PEOPLE CROSS THE ROAD" in all capital brown stylized font. The shaded round figure and the wording "NAKED CHICKEN CO." are stippled in white.