downloadable business analysis software for advertising purposes, namely, for tracking information concerning online advertising campaigns, including, statistics and audience ratings data, all excluding goods and services marketed, targeted, distributed and sold to third parties, educational related entities, and schools, including, but not limited to, colleges and universities, graduate schools, K-12 undergraduate schools and/or their students, administrators and faculty, whether in print, online, or through a digital platform, and computer analysis software related to education, including but not limited to learning analytics, competency based education, learning management, and next generation learning materials

Advertising and promotional services for others, namely, targeted marketing of retail web offers on third party web sites within a network, cross-marketing to consumers across websites within a network, and providing leads and performance indicators to advertisers on prospective shoppers; market research related to advertising, namely, provision of data concerning shoppers for use in purchasing targeted ads and offers on the websites of others within a network; providing commercial information about access to online advertising space; ; writing and publication of advertising texts for others, all excluding goods and services marketed, targeted, distributed and sold to third parties, educational related entities, and schools, including, but not limited to, colleges and universities, graduate schools, K-12 undergraduate schools and/or their students, administrators and faculty, whether in print, online, or through a digital platform, and computer analysis software related to education, including but not limited to learning analytics, competency based education, learning management, and next generation learning materials

design and installation of computer software and programming software systems, in particular software for creating banner or any other method for communication advertising on the Internet for third parties, all excluding goods and services marketed, targeted, distributed and sold to third parties, educational related entities, and schools, including, but not limited to, colleges and universities, graduate schools, K-12 undergraduate schools and/or their students, administrators and faculty, whether in print, online, or through a digital platform, and computer analysis software related to education, including but not limited to learning analytics, competency based education, learning management, and next generation learning materials