Application service provider featuring software for an online appointment book and an online reservation system; Providing temporary use of online non-downloadable software for use in scheduling and management of reservations for customers, point-of-sale solutions in the nature of managing and controlling floor and management staff, inventory management, customer relationship management, social media integration, management of employees schedules, creating reports, creating and providing gift certificates, coupons and promotional specials, and managing discount programs; Application service provider featuring software for managing customer records and profiles, a real-time dashboard for tracking total appointments and revenue, top customers and conversion rates; Application service provider featuring software for developing, broadcasting and tracking promotions as well as tracking inbound customers to determine the effectiveness of the promotions