MOPUB - Trademark Details

Status: 700 - Registered
Image for trademark with serial number 86181960
Serial Number
86181960
Registration Number
4627727
Word Mark
MOPUB
Status
700 - Registered
Status Date
2014-10-28
Filing Date
2014-02-01
Registration Number
4627727
Registration Date
2014-10-28
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2014-08-12
Attorney Name
Law Office Assigned Location Code
M80
Employee Name
GUSTASON, ANNE C

Statements

Goods and Services
Downloadable computer software for use in advertising third-party goods and services; downloadable computer software for assimilating data for use in advertising; downloadable computer software for monitoring and reporting on the effectiveness of advertisements; content monetization platform, namely, computer software to create, manage, distribute, present and display digital content, collect, create, store, manage, monitor, analyze and report data in the field of marketing, promotion, sales, services and customer information; downloadable computer software for optimization and management of online and mobile marketing
Goods and Services
Advertising and marketing; business management; promoting the goods and services of others through targeted advertising, marketing and soliciting; consulting in the field of online advertising, web and mobile analytics; market research; advertising analysis and optimization services, namely, providing recommendations on partner selection, pricing, and inventory management, analyzing data to provide guidance for business processes and advertising related recommendations based on the analysis of such data, and providing data and analysis to others to target advertising or drive other business processes; advertising services, namely, matching buyers and sellers of advertising, tracing advertising performance, managing, distributing and serving advertising, analyzing advertising data, reporting advertising data, and for optimizing advertising performance; business and marketing services, namely, collection, reporting, analysis and integration of data related to the way users engage and interact with websites, mobile applications and marketing campaigns; preparing business reports electronically relating to customer behavior, engagement and profitability; online and mobile advertising exchange services; providing online exchanges and online auctions for buying and selling digital advertising; advertisement auction management services provided to others over a website accessed through a global computer network; distribution and dissemination of electronic advertising material; operating online marketplaces featuring mobile and online advertisements; online advertising for others
Goods and Services
Providing temporary use of online, non-downloadable software for sales, marketing and business promotion purposes; computer services, namely, providing online non-downloadable software for the creation, management, and monetization of advertising campaigns related to websites and mobile applications; software as a service (SAAS) services featuring software for use in decision, support, analytics and optimization of mobile advertising and digital media and for use in facilitating the placement of targeted mobile advertisements and content; providing temporary use of online, non-downloadable software featuring software for monitoring website and mobile application activity and managing, monitoring, and optimizing the performance and effectiveness of websites, mobile applications and online marketing campaigns; software as a service (SAAS), featuring software for use in creating, serving, managing, targeting, monitoring, analyzing, and selling advertising and implementing advertising campaigns; software as a service (SAAS) services featuring software for use of web analytics and website diagnostics, mobile analytics and mobile application diagnostics; software as a service (SAAS) featuring software for use as a monetization platform for Internet advertising for others; providing temporary use of online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; consulting services in the fields of data and analytics; providing temporary use of online non-downloadable database software in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports; application service provider featuring software for use as a monetization platform for advertising for others

Classification Information

International Class
009 - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
US Class Codes
021, 023, 026, 036, 038
Class Status Code
6 - Active
Class Status Date
2014-02-12
Primary Code
009
First Use Anywhere Date
2010-12-00
First Use In Commerce Date
2010-12-00
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2014-02-12
Primary Code
035
First Use Anywhere Date
2010-12-00
First Use In Commerce Date
2010-12-00
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2014-02-12
Primary Code
042
First Use Anywhere Date
2010-12-00
First Use In Commerce Date
2010-12-00

Current Trademark Owners

Party Name
Party Type
20 - Owner at Publication
Address
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Trademark Owner History

Party Name
Party Type
20 - Owner at Publication
Address
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Party Name
Party Type
10 - Original Applicant
Address
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Correspondences

Name
KAREN A. WEBB
Address
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Trademark Events

Event DateEvent Description
2014-02-05NEW APPLICATION ENTERED IN TRAM
2014-02-12NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2014-05-07ASSIGNED TO EXAMINER
2014-05-12APPROVED FOR PUB - PRINCIPAL REGISTER
2014-05-23WITHDRAWN FROM PUB - OG REVIEW QUERY
2014-06-12PREVIOUS ALLOWANCE COUNT WITHDRAWN
2014-06-18NON-FINAL ACTION WRITTEN
2014-06-18NON-FINAL ACTION E-MAILED
2014-06-18NOTIFICATION OF NON-FINAL ACTION E-MAILED
2014-06-20TEAS RESPONSE TO OFFICE ACTION RECEIVED
2014-06-20CORRESPONDENCE RECEIVED IN LAW OFFICE
2014-06-21TEAS/EMAIL CORRESPONDENCE ENTERED
2014-06-23APPROVED FOR PUB - PRINCIPAL REGISTER
2014-07-10ASSIGNED TO LIE
2014-07-10LAW OFFICE PUBLICATION REVIEW COMPLETED
2014-07-23NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2014-08-12PUBLISHED FOR OPPOSITION
2014-08-12OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED