The mark consists of a human tooth in the upper left-hand portion of the mark, which tooth is white in color and outlined in black and missing a spherical portion from its upper right-hand side. To the right of the tooth is the phrase, "iKids" in stylized font, where the first letter "i" is lower case, yellow in color and outlined in black; the letter "K" is upper case, blue in color and outlined in black; the second letter "i" is lower case, pink in color and outlined in black; the letter "d" is lower case, green in color and outlined in black; and the letter "s" is lower case, orange in color and outlined in black. The tooth and the phrase "iKids" are centered above the phrase "Pediatric Dentistry", which is in a stylized black font.