The mark consists of a design of colored concentric squares on the left and separated from each other in a white background and stylized colored letters of the literal word "LuLaRoe" with the letters separated from each other on a white background in the literal word that is located to the right of the design, wherein the colors the letters in the literal word "LuLaRoe" are yellow for the first "L", orange for the "u", pink for the second "L", fuchsia for the "a", purple for the "R", sky blue for the "o", and mint for the "e", wherein the colors of the series concentric squares of the design are yellow for the largest square in the design, orange for the next largest square in the design, pink for the next largest square in the design, fuchsia for the next largest square in the design, purple for the next largest square in the design, sky blue for the next largest square in the design, and mint for the smallest square, respectively.