Software as a service (SAAS) services featuring software for enabling individuals, businesses and charity organizations to become members pledging loyalty to a brand, creating a referral network through social media, capturing new leads from existing and new customers, delivering special offers and payment cash rewards directly from software; Providing customer relations management (CRM) platform for members, businesses and organizations for management of special offers, cash payments and donations, web based solutions and support, referral and loyalty program consulting and development services for businesses and charities, pledge loyalty to a business in exchange for cash rewards; Computer services, namely, creating an on-line community for registered users to form virtual communities and engage in social networking; Providing temporary use of non-downloadable software enabling brand owners to interact with their trading partners and customers for advertising, promotions, discounts, branding and education; Providing temporary use of non-downloadable software that enables brand owners to analyze how customers interact with their products and services; Providing temporary use of non-downloadable software featuring coupons, rebates, discounts, loyalty programs or special offerings on goods and service provided by others; Software as a service (SAAS) services, namely, hosting software for use by others for management of transactional and marketing communications; Providing temporary use of non-downloadable computer software for mobile communication in computing devices for use in administering loyalty programs. Software as a service (SAAS) services featuring software for enabling the creation and management a database of customer and client information, to manage customer loyalty programs, for coupon management, to create and distribute customer surveys and to gather customer information at the point of sale