The mark consists of a stylized design comprised of the word, Bubbles, in a stylistic font with each letter in white with a blue drop shadow and surrounded by a purple bubble, and the letter, l, being formed by a purple stylized drinking straw design; above an & in white next to the word, Boba, in a larger pink font with white accents and with the letter, o, being formed by a stylized design of a round pink glass containing 5 blue bubbles with white accents and the drinking straw design ascending from its top; all set against a solid blue background design that encompasses the letters, with a white and then gray outline of the background design.