The mark consists of the head and face of a leprechaun with tan and beige skin, a white eye and black eyeball with a white dot, white teeth, red hair, beard and eyebrows, all of the aforementioned with black outlines, showing a left side profile, he is wearing a green bowler hat with a yellow hat band and black outlines and is blowing red, yellow and white flames out of his mouth; this portion of the mark is on top of a dark red circle with a white and black edge stripe; the bottom part of the dark red circle is obscured by a green rectangular box that appears to be squeezed in the middle, the green rectangular box has black accents and is bordered by a white and black edge stripe with small notches taken out of each corner; the green rectangular squeezed box contains the words "DANNY BOY" in white capital letters with black outline and the words "Get a Little Irish in You!" in white upper and lower case letters centered under the words "DANNY BOY".