The mark consists of a red circular ring containing two concentric white circles. Between the white circles is the white wording "WELCOME TO" at the top and "SOCIETY" at the bottom, with white dots on both sides of the wording at both the top and bottom. Inside the red ring is a white ring, and across the red ring is a white bar with a stripe of blue bordering at the top and bottom, and a black shadow on the left side. Across this bar is the wording "THE POLE" written in blue letters. In the background of the bar and within the interior white circles there are various advertising materials. Above the bar, this background material depicts a red circle with jagged edges in front of a blue background and a red pipe. To the right of this circle, there are a white vertical sign and a white horizontal sign with blurred blue design elements; between these signs is a white arc connecting the two, through which a white arrow extends at a 45 degree angle. Behind the white signs is blue background. Beneath the red sign is a white sign with blurred blue design elements. To the left of these objects is white sky. Below the bar, the background material depicts the bottom portions of seated statues in shades of blue, sitting on blue stairs. In the middle is the white head of a person wearing a blue shirt and white jacket. To the left is white space, and to the right is a blue shrubbery on a blue background.