The mark consists of the words "SANFORD CHILDREN'S" beneath the design of three castle turrets. The word "SANFORD" is in dark blue and is above the word "CHILDREN'S". The "O" in "SANFORD" has an inset Cross of Lorraine in white, offset to the left. The lettering in "CHILDREN'S" is as follows: purple "C", blue "H", yellow "I", red "D", purple "R", blue "E", yellow "N", orange apostrophe and red "S". The castle turrets consist of dark blue rectangles, each with a white window. The left turret is topped by a purple triangle, the middle turret is topped by a blue turret with an orange flag extended from a dark blue flagpole, and the right turret is topped by a red triangle.